You can simply upload a PDF of your packaging design and extract the font information like size and style.Īn Artwork Font Finder lists all the different fonts present in any artwork PDF file in seconds. Such a tool can verify any design element without the original file. Whether it’s to design new artwork or reinvent the packaging for a new product.Īnd in case you don’t have the font information saved or have difficulty locating the exact file in your archives, you can always turn to an online font finder tool to help you out. In order to maintain uniformity in design, brands prefer using the same font. An artwork Font Finder is a free online tool to ensure the right font style and size are used in your packaging design. How Does a Font Finder Tool Benefit the Artwork Design Process?ĭetermining the correct fonts is a crucial part of the artwork approval process. And here’s where an Artwork Font Finder tool by Artwork Flow can help. To ensure the use of the right font and to adhere to industry rules, it’s important to proof the font in the artwork. Non-compliance with these standards might lead to the withdrawal of the product from the market or hefty penalties. Be safe -Don’t drink and drive” should be printed on the labels of alcoholic beverages with the font size of not less than 3mm. It’s a mandate by regulatory authorities.įor example, FSSAI’s Alcoholic Beverages Standards Regulations 2018 states- the warning “Consumption of alcohol is injurious to health. Product packaging, irrespective of industry, must convey certain information in legible fonts. The information on the back has product and manufacturer details, pricing, certificates, and more, displayed in a different font style according to industry standards. Source: The image illustrates how different fonts can be used to display the information hierarchy.įor instance, the front of the packaging showcases the product name and brand name using a distinct font. Brands use serif fonts to target a ‘mature’ persona. ![]() Such fonts are associated with tradition, elegance, and formality. The shape of the letter connects with the reader at an emotional level.įor example, serif fonts have “feet” (serifs) at the end of every character. Impact Customer PsychologyĪlmost all fonts fall in serif, non-serif, and decorative categories. Hence, brands come up with guidelines to use the right font to indicate authenticity.įonts are important because, they: 1. Keeping track of fonts used in packaging is important to maintain design consistency. Whereas, attributes could be bold, italics and so on. The typeface is the overall design of the characters. It’s important to understand that the use of the word “font” generally refers to two things- the typeface and its attributes. How do Fonts Impact Customer Purchase Decision But how do you verify the use of the right font and size during packaging design? What impact do fonts have on the purchase process? Let’s explore.
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